Friction vs. Touchless Car Wash: What Do Customers Want?

In the world of car washes, you typically have two options: friction or touchless. Before you make your final decision, it’s important to consider which car washing method customers prefer and why. The answer hinges on diverse factors including customer demographics and evolving industry trends. When business owners understand these preferences and align them with overall business goals and capabilities, they can tailor services to meet customer demands.